Merging Marketing and Technology to Provide Whole Business Solutions to Growing SMBs

Joining Forces to Maximize Talents.

We are excited to announce that Ariete Consulting and Joyatech Solutions have merged and are now JoyaSolutions.  Mary and I joined forces under Ariete Consulting and after a year of working together we have truly blended our talents to deliver integrated strategies for our growing SMB clients, across their operations, customer and prospect experiences.

Housekeeping

For those that already know us, our company continues to operate in its current owner structure – with Dana and Mary heading up marketing & technology consulting and Matthew leading the charge on software architecture.

Our e-mail addresses have changed to dana@joyasolutions.com and mary@joyasolutions.com.  You will now find us online at JoyaSolutions.com.

A Whole-Business Approach for 2013

Entrepreneurs and business owners are a special breed - passionate and dedicated.  They make things happen.  At JoyaSolutions, we walk the journey with them and make the possibilities of continued growth a reality.

We are committed to discovering the goals of our clients and delivering the best ROI possible.  We work to maximize a client’s productivity and ability to grow, using a whole business approach.  We analyze and evaluate processes to maximize efficiencies.  We facilitate product development to increase client revenues.  We create branding & marketing strategies and campaigns to build market share.

By integrating front-end marketing efforts with customer service fulfillment, sales processes and back-end operations, we use technology to alleviate existing and often overtaxed staff while minimizing the amount of new hires they need.

We help our clients achieve all of their goals in a manageable way by using the right resources, marketing tactics and technologies for their business.

Finally, about our new logo

We love our new logo because of what it represents to us.  We start at the core of your business and build out from there in a targeted manner, so that you achieve continued and manageable growth every step of the way.

Learn more about us at our new website:  www.JoyaSolutions.com.

7 Steps to Mastering Social Media

Social Media is not a free marketing tactic.  It is important to remember that your time is valuable!  Here are 7 easy tips to make sure that you are getting the most out of the time you spend promoting your business on social media:

1.  List Your Business Activities

   What is your plan for your business this year?  Break that

   down quarterly, then develop your social media strategy to

   help promote your business plans.  For example, in this

   quarter are you hosting an event and want people to sign up,

   running a seasonal special on your services, etc.

2.  Define Your Goals

   Knowing your goals will direct how you execute your social

   media plan and will make it easier to measure your ROI.  If you

   are hosting an event, you can list the event on Facebook, blog

   and tweet about it, invite your group members from LinkedIn

   to all sign up on your Facebook site.  Then, you can measure

   your ROI by the number of RSVP's.

3.  Target Your Audience

   Having a specific audience allows you to target which groups

   to join, what information to post and what tone to adapt.  By

   being specific and relevant, your audience will be more likely to

   connect and respond.

4.  Be Brief & Relevant

   There is only a little space to say a lot, so keep it brief.  Don't

   just post or tweet to be in front of people, make sure that

   what you are saying is relevant to your audience.  Being

   relevant and helpful is crucial to gaining trust and inspiring

   action.

5.  Create a Social Media Calendar

   Once you have your promotions, goals and audience set, put

   channels organized.  That way, you can easily manage a blog

   posting on Monday with a Twitter announcement, a Facebook

   and LinkedIn status update on Tuesday, a discussion starter to

   your LinkedIn groups on Wednesday and so on.

6.  Don't Forget Your Call To Action

   Don't ever forget to tell your audience what you want them to

   do, like Call Now!  Visit our Website! Read Our Lasted Blog!

   Respond to this post!  Calls to action motivate your audience

   to get involved and connect with you.

7.  Rinse and Repeat

   Repeat these steps for each quarter.  Don't expect your time

   on social media channels to decrease as you become more

   savvy.  Instead, look for your interaction with your audience

   to become more sophisticated, bringing in more clients and a

   measurable ROI.